What exactly does an Apper do?

An Apper is a specialist in SaaS platforms, with deep knowledge of their standards, integrations, and technical limitations. Unlike a generic developer, the Apper has a thorough understanding of the tool's ecosystem — whether it's Zendesk, Salesforce, HubSpot, or others — and works on building native applications, themes, and automations, making the most of the available resources.

Their role goes beyond coding: they think strategically to create solutions that integrate smoothly, are scalable, and do not rely on workarounds or fragile adaptations. The Apper delivers solid, well-documented solutions that are fully aligned with the platform's best practices, ensuring performance, security, and ease of maintenance.